_
The Brief
Barrière commissioned a manifesto film to celebrate the group's centenary, one hundred years of French art de vivre, hospitality, gaming, and the craft that runs through every house in the group.
_
The Film
Shot across France, from the coast to the slopes, through the salons of the group's hotels and casinos and the sporting destinations that have defined them. Eva Green carries the voice, a voice that doesn't sell, that remembers, that names the gestures, the rooms, the rituals, and the people who have made the house what it is. A film built on inheritance: the certainty that a hundred years is not behind, but underneath.
_
The Outcome
Cinema screening release across France. Full digital rollout worldwide.
Behind the scenes
Stills from the film