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The Brief
AMI Paris commissioned a film to capture the making of the Spring Summer 2026 collection, in a register more unexpected and less traditional than a conventional behind-the-scenes.
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The Film
Shot with a film-stock finish that lets the eye wonder how it was made, the film is built from slow zooms and quiet, almost hidden shots, a camera invisible in the middle of the preparations. The images carry it, from the atelier to the runway on the Champs-Élysées.
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The Outcome
Released across AMI Paris social platforms in parallel with the runway show.
The Brief
AMI Paris commissioned a film to capture the making of the Spring Summer 2026 collection, in a register more unexpected and less traditional than a conventional behind-the-scenes.
_
The Film
Shot with a film-stock finish that lets the eye wonder how it was made, the film is built from slow zooms and quiet, almost hidden shots, a camera invisible in the middle of the preparations. The images carry it, from the atelier to the runway on the Champs-Élysées.
_
The Outcome
Released across AMI Paris social platforms in parallel with the runway show.